We're building the asset management layer for modern business.
SenAsset was born from a simple frustration: why is tracking what your company owns still done in spreadsheets? We're changing that — with AI, QR codes, and a product team that obsesses over every detail.
500+
Teams worldwide
10K+
Assets tracked daily
40+
Countries
99.9%
Uptime SLA
Make asset visibility a superpower, not a chore.
Organizations lose billions every year to lost equipment, missed maintenance, and poor allocation decisions — simply because they don't have clear visibility into what they own and where it is.
SenAsset exists to close that gap. We give every business — from 5-person startups to 5,000-person enterprises — the tools to know exactly what they have, where it is, who has it, and what condition it's in. In real time.
- No more spreadsheets for physical asset tracking
- QR-first workflows that anyone can use in seconds
- AI insights that surface problems before they happen
- Audit-ready records with zero extra effort
SenAsset founded in a San Francisco apartment after a frustrating spreadsheet incident.
Launched public beta. First 100 customers onboarded within 30 days.
Raised $4M seed round. Grew team to 18 people across 3 countries.
Launched AI-powered asset insights. Crossed 500 active teams.
Opened London and Singapore offices. Launched Enterprise tier.
10,000+ assets tracked daily. Series A in progress.
What we believe in
Our values aren't wall art. They're the operating principles behind every product decision, every hire, and every customer interaction.
Customer Obsession
Every feature we build starts with a real customer problem. We talk to operations teams daily and ship what actually helps them — not what looks good on a roadmap.
Speed & Simplicity
Asset management software has been needlessly complex for too long. We believe powerful tools should be intuitive enough for anyone to use in minutes.
Trust Through Transparency
We publish our uptime, share our roadmap publicly, and are honest about what we can and can't do. Your data is yours — always.
Continuous Innovation
The asset management space is ripe for disruption. We're using AI and modern UX principles to leapfrog legacy solutions that haven't changed in a decade.
People First
Whether it's our team, our customers, or the communities we serve — people always come before metrics. We build for humans, not spreadsheets.
Global from Day One
Our customers span 40+ countries. We build with multi-currency, multi-language, and multi-timezone support as first-class concerns, not afterthoughts.
Meet the team
We're a distributed team of 32 people across 3 continents, united by a shared belief that operations software can and should be beautiful.
Amara Osei
Co-Founder & CEO
Former IT Director at a Fortune 500 firm. Spent 10 years fighting spreadsheets before deciding to fix asset management once and for all.
Daniel Park
Co-Founder & CTO
Ex-engineer at Stripe and Vercel. Obsessed with developer experience and building systems that scale without complexity.
Priya Nair
Head of Product
Product lead with a background in enterprise SaaS. Joined SenAsset to build the product she always wished existed in her previous ops roles.
Marcus Webb
Head of Engineering
Full-stack engineer who believes good software should be boring infrastructure — reliable, fast, and invisible when working correctly.
Sofia Reyes
Head of Customer Success
Has onboarded over 300 companies onto SenAsset. If you've had a great support experience, there's a good chance Sofia was involved.
James Liu
Head of Sales
10+ years in B2B SaaS sales. Believes in honest selling — he'll tell you when SenAsset is the right fit, and when it isn't.
Want to join the team?
View open positionsOur offices
Global presence, local support.
San Francisco, CA
548 Market St, Suite 19000
London, UK
1 Canada Square, Canary Wharf
Singapore
1 Raffles Place, Tower 2
Ready to see SenAsset in action?
Join 500+ teams who've replaced spreadsheets with SenAsset. Free to start, no credit card required.